Thoughtful Gifting Starts Now: Why Presale Season Is My Favorite

I believe gifting should feel meaningful. Not rushed, not reactive, and definitely not an afterthought. That’s why I started doing seasonal pre-sales, and they're become one of my favorite traditions in the boutique.

It all started with asking myself: What if there were special times of year when you knew you could count on something new, beautiful, and discounted—without the pressure of a holiday frenzy? I didn’t want to compete with every other business during the same big shopping weekends. That just never sat right with me. So instead of a Black Friday sales and Cyber Monday pushes, I created something that felt more intentional and authentic. 

Seasonal pre-sales are my way of saying, Let’s plan ahead. Four times a year, as each new season begins, I open early access to upcoming collections at a discounted price. These aren’t leftover items or slow-sellers—they’re brand new pieces, freshly selected and ready to be enjoyed. 

Last-minute gifting isn’t fun for anyone. It can be a graduation, a birthday, a housewarming, or just a “thinking of you” moment, having something already wrapped (or ready to wrap) is one of life’s little luxuries.

Luxury isn't always about a price tag. It's the ease, beauty, and details of an experience. Plus, with presale season, you can enjoy shopping from small businesses with a little extra savings, too.

The Summer Presale launches June 20th, and I’d love for you to join in! When you join the presale list, you’ll receive a seasonal email with your exclusive discount and early access to the collection. Just a little something special, from me to you.

So sign up, take a peek, and treat yourself (or someone you love) to something beautiful before the season is in full swing. 

With gratitude,
Brooklyn